Reshet13

:

News Channel

Maintaining Authenticity and Impact Across Multilingual Audiences.

Clients info

Headquarters

Tel Aviv, Israel

Year Founded

1993

Studio Type

Reshet 13 Media Group is a leading Israeli television network known for producing news, entertainment, and drama content that serves both local and international audiences.

Availability

Reshet 13’s content is available across multiple platforms and is now localized in several languages. Its news content, in particular, has been successfully localized and broadcasted globally, enabling them to reach a larger audience through services like Netflix, Amazon Prime, and regional broadcast networks.

The Challenge

Reshet 13 needed an efficient solution to localize their news channel content for international audiences. The challenge was finding a cost-effective way to maintain the original tone, voice, and brand identity of their reporters, while delivering impactful, multilingual news content that resonated with audiences in different regions.
Omri Elad, Senior Business Development Manager at Reshet Media, was tasked with finding a solution that would allow them to expand their news channel’s reach to larger audiences with minimal resources, while also preserving the authenticity of their reporters’ voices and stories.

Turnaround time reduction

Cost reduction

End to end solution

High quality, streaming ready

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Deepdub’s Solution

Reshet 13 partnered with Deepdub GO to leverage its cutting-edge AI-powered localization platform. Deepdub GO enabled Reshet 13 to quickly and efficiently dub news content into Spanish and English, preserving the original voices and tone of the reporters. The platform’s eTTS™ technology ensured that every story felt authentic to audiences in different languages.

Key Achievements:

News Channel Localization: Deepdub GO enabled Reshet 13 to efficiently localize their news content while preserving the original tone, voice, and brand identity of their reporters, making the content feel authentic to diverse audiences.
Creation Capabilities: The platform’s AI-powered voice cloning allowed Reshet 13 to replicate the voices of their reporters, ensuring that the news stories were consistent across languages without losing their emotional impact.
Cost Efficiency: Deepdub GO provided a cost-effective solution that required minimal resources, allowing Reshet 13 to scale their news content for global distribution.
Multilingual Reach: The ability to quickly create and localize multilingual news content opened new markets and helped Reshet 13 extend their global reach.

Technology Impact and Key Achievements

Authentic Voice Cloning: Using Deepdub GO’s AI-driven voice technology, Reshet 13 was able to clone the voices of their reporters, ensuring that each localized version maintained the same emotional tone and delivery as the original Hebrew broadcast.
Brand Identity Preservation: Deepdub GO ensured that Reshet 13’s brand identity was consistent across all languages, making sure the core elements of their content remained intact.
Seamless Integration: The platform allowed Reshet 13 to integrate localized content into their existing workflows, speeding up production and reducing time to market.
Wider Audience Reach: By localizing their news content, Reshet 13 was able to tap into new regions, expanding their audience and driving global engagement.

"Deepdub GO has given us the ability to localize our news content quickly and efficiently, preserving the original tone and voice of our reporters. This has allowed us to launch our FAST channel with minimal resources, while reaching new global audiences and maintaining the quality and authenticity our brand is known for."

Omri Elad

Senior Business Development Manager at Reshet Media

Conclusion

With Deepdub GO, Reshet 13 was able to rapidly expand their news channel’s reach into new regions, starting with Spanish- and English-speaking audiences. By leveraging Deepdub’s AI-powered localization tools, Reshet 13 was able to preserve their reporters' authentic voices and brand identity while delivering high-quality content to a global audience. This collaboration has set the stage for future expansions into more languages, enhancing Reshet 13’s international presence.