Ensuring safety success: 9 steps to create impactful training videos for global workforces

Creating effective safety training videos involves more than simply outlining dos and don'ts. These videos are crucial to preventing workplace accidents and promoting a culture of safety across global operations. Dubbing plays an important role in creating these too! One primary reason to dub training videos is to make the content accessible to speakers of different languages. In global companies or regions with diverse linguistic groups, employees may not be proficient in the company's primary language. Dubbing allows every employee to receive training in their native language, which is essential for understanding and implementing safety procedures accurately.

Additionally, it aids employees in understanding nuanced safety instructions, helps in legal compliance (the Occupational Safety and Health Administration in the United States emphasizes the need for employers to provide training in a language and vocabulary workers can understand, and non-compliance can result in thousands of dollars worth of fines, per violation), ensures that the same message is delivered across the board and reduces the time and effort spent on training costs. 

Dubbing also makes safety training videos more culturally relevant and engaging, as according to the Globalization and Localization Association, “aligning content with local values, interests, and sensitivities ensures that marketing materials resonate positively with diverse audiences.”

How to create a safety training video that works for every member of your global team

1. Understand your audience

Before you dive into video production, it's essential to know who your audience is. Demographics like age, education level, and native languages are so important in how the information is presented, and for obvious reasons, you cannot dub without that information. This will also give you insights into how to create the videos. Millennials, for instance, might prefer fast-paced and technology-oriented content, whereas older generations may favor straightforward, clear, and more slowly-paced information.

2. Set clear objectives

Next on the list, set simple and straightforward outcomes of what you want to achieve with your safety training video. These could range from understanding how to safely operate new machinery to knowing what to do in case of a fire. Clear objectives help in structuring the video’s content and ensure that all necessary topics are covered comprehensively in the languages the video recipients understand. 

3. Script the video

A well-written script is the backbone of an effective training video. The script should be concise, focused on key points, and structured to facilitate learning. Use simple language and avoid slang or technical jargon unless commonly understood in the workplace. When planning for dubbing, consider how the script might translate into other languages and cultures. Phrases and idioms may not carry the same meaning across languages, which could lead to misunderstandings.

4. Add visuals and animations

“Studies show that people remember: 10% of what they hear, 20% of what they read, and 80% of what they see,” says a Medium article. Utilizing visuals and animations can make learning more engaging and effective, as this helps illustrate points that words alone may not fully communicate, especially when dealing with complex machinery or processes.

5. Choose the right presenter

Your presenter plays a very important role in how effectively information is conveyed. Choose someone who is not only knowledgeable about the topic but also capable of engaging an audience. Deepdub Go is an invaluable resource for dubbed versions, providing you with advanced text-to-speech, eTTS™, accent control, and voice cloning technologies to ensure consistency in your brand's voice across languages. With our extensive voicebank, you can select your brand voice or use voice cloning and referencing to preserve your brand identity seamlessly. Glossaries maintain accuracy, while custom vocabulary management and integration with your Translation Management System streamline workflow. All in all, a robust and extensive solution for corporate training.

6. Employ professional dubbing solutions

Dubbing isn’t just about translating words; it's about adapting cultural nuances and ensuring the tone and pace are appropriate for the audience. Professional dubbers and dubbing software can enhance the learning experience by maintaining the original intent, style, and emotional tone of the content.

7. Use interactive elements

Quizzes or decision-making scenarios can greatly enhance the effectiveness of training videos, making the learning process more engaging and helping to reinforce the material. For dubbed videos, ensure these elements are culturally relevant and correctly translated.

8. Get legal compliance on board

It’s always a good idea to run your safety training video through your legal department to ensure it meets all local and international legal standards. This includes the accuracy of the information provided, especially in dubbed versions, to avoid legal repercussions due to misinformation!

9. Ask for feedback and keep improving the content

Safety training is an ongoing process. Update your videos regularly to incorporate new safety standards, technological advances, and feedback from earlier sessions. Continuous improvement helps keep the training relevant and effective.

Dubbing helps your workforce meet global health and safety goals

Creating an effective safety training video requires a thoughtful approach beyond content delivery. It involves understanding the audience, crafting a compelling and clear message, using engaging visuals, and professional dubbing to ensure the message is universally understood. With these key steps and tips, organizations can significantly enhance the safety and well-being of their workforce, leading to a healthier, more productive workplace.