Using AI in video dubbing? We explain how Deepdub does it differently

Integrating artificial intelligence (AI) into video dubbing is a revolutionary step in the media and entertainment industry, propelling it into a new era of innovation and efficiency. Traditionally, dubbing was a labor-intensive process, requiring extensive human effort to ensure emotional fidelity and cultural accuracy. However, with the advent of AI, the landscape is rapidly changing, offering the potential for scalability and efficiency that, until now, was unattainable.

According to a report by Grand View Research, the global video streaming market size was estimated at USD 106.83 billion in 2023 and is expected to grow at a CAGR of 21.5% from 2024 to 2030, partially because of AI’s role. This integration of AI not only speeds up the dubbing process but also reduces costs significantly, presenting amazing opportunities. That being said, not all AI solutions are created equal. 

Generic AI tools often struggle to meet the complex demands of translating nuanced content accurately across different languages and cultural contexts. These tools may excel in replicating voices and translating text, but they frequently miss the subtleties that only human sensitivity can fully capture. This is where Deepdub distinguishes itself.

Deepdub takes a unique approach to AI, innovating and refining it to ensure it serves as an extension of human creativity rather than a substitute. This balanced approach allows our clients to enhance the quality of the dubbed content while enriching the storytelling of their content so that their stories transcend language boundaries without losing their intrinsic values.

The significant growth in the AI market, projected to grow from $150.2 billion in 2023 to $1345.2 billion in 2030 (Markets&Markets), has us at Deepdub asking ourselves daily, “How can we use the power of AI to keep innovating?” Here, we’re revealing a little more about what makes Deepdub a unique solution, offering both technology and a human touch you won’t find elsewhere. 

The Deepdub difference: Quality, efficiency, and human touch

At the heart of Deepdub's approach is our advanced AI technology, meticulously designed to capture and convey the subtleties of human emotions. Our technology involves sophisticated algorithms that can analyze the audio tracks of videos to understand speech patterns, tones, and emotional nuances. This training allows our AI to not only replicate any voice in multiple languages but also to maintain the emotional depth and cultural nuances of the original performances. The AI models are trained on extensive datasets containing varied speech samples to ensure they can handle diverse accents, dialects, and idiomatic expressions accurately.

Moreover, our AI integrates with existing video production workflows, facilitating swift and efficient dubbing that maintains high quality. We utilize eTTS™ (emotional Text-to-Speech), an AI-led, human-assisted dubbing method that transforms textual content into emotionally rich dialogues, ensuring a natural and immersive viewing experience. It also, significantly reduces the time and resources typically required for traditional dubbing, all while expanding the potential for global reach.

We also offer a human-led, AI-powered dubbing method known as hybrid dubbing. This method employs Speech-to-Speech technology, as well as a dubbing director and voice actors who record their performance as voice guides in a studio. These voice guides inspire the AI to generate the necessary dialogues, resulting in a highly emotive synthetic voice that provides an extremely authentic result, achieving theatrical quality dubbing.

Speed without sacrifice

One significant advantage of using Deepdub’s AI is the acceleration of production timelines. Our technology streamlines the dubbing process, allowing content to reach global markets faster and without sacrificing quality. In fact, our clients report that they have seen up to 70% faster turnaround times on their localized content creation with up to 50% savings on their dubbing spend. One such client was MHz Choice, for which we dubbed 85, 54-minute episodes of a major scripted series in just 4 months, relying on the hybrid model. 

The people behind the process

We pride ourselves on integrating a human touch into our AI-driven dubbing processes by employing a team of linguistic experts, cultural consultants, and experienced voice actors who work closely with AI technologies. Along with our professional production teams, these experts in their field help make the artistic choices that ensure dubbed content remains true to the original's intent, tone, and context. 

Ethical considerations in using AI video dubbing

A common question heard in almost every industry is whether using AI is ethical for a number of reasons. We believe in using only ethical practices in our AI deployment, guaranteeing that all content respects its source material’s integrity. Additionally, we ensure voice actors’ rights to their output, which is evidenced by our Voice Actors Royalty Program, and to both transparency and accountability. We maintain an open dialogue about our AI’s capabilities and limitations, as outlined on our ethics page.

The revolution in dubbing is here

As we reflect on the transformative impact of artificial intelligence on video dubbing, it's clear that this technology is here to stay. It not only introduces unprecedented efficiency and cost-effectiveness but also broadens the accessibility of content across global markets, ensuring that language is no longer a barrier to cultural exchange. We’re at the forefront of this revolution, utilizing AI to create high-quality dubs while relying on the nuanced insights of human experts to ensure the final product is not only technically professional but also emotionally and culturally coherent. 

As we look forward, the synergy between human oversight and AI capabilities will continue to change our industry, and we’re excited to innovate and continue pushing the boundaries of what’s possible with dubbed content creation and localization.