Discover how AI is revolutionizing localization services for LSPs, enhancing translation and dubbing efficiency, scalability, and quality in a rapidly evolving market.
In an industry already undergoing a revolution, language service providers must choose to thrive with AI or fade into obscurity.
“AI-powered localization is transforming the media and entertainment industry by allowing content to reach massive new global audiences at high speed and scale. It’s breaking down divisions and connecting people worldwide.”
(Source: Firemind)
The global language services market, valued at $60.68 billion in 2022, is projected to reach an impressive $96.21 billion by 2032. Several factors, including the rising global demand for diverse and scalable localization solutions, are behind this, and as more and more businesses grow internationally, this demand will only keep increasing.
Localization service providers (LSPs) are important in helping businesses expand to global markets. Companies are expanding their reach to international audiences, necessitating localized content to cater to diverse linguistic and cultural preferences. The rise in digital media consumption also requires content to be accessible in multiple languages to engage global viewers.
Gaming, media, e-learning, and other industries prove time and time again that when it comes to global expansion, audiences expect high-quality, culturally relevant translations that resonate with local norms and values. Only professional localization can provide that, enhancing viewer engagement and loyalty to give companies in all fields a competitive edge.
Artificial Intelligence (AI) is already helping LSPs improve the efficiency and scalability of their localization services. From automating routine tasks to freeing up humans to focus on higher-level localization to parsing and localizing massive amounts of content—helping LSPs scale faster—AI is here to stay. The general consensus from the public is, use it or lose it.
Let’s dive a little deeper into how AI can change the way LSPs work – and improve it.
Localization company Transifex, states that “AI-powered tools can reduce translation errors by up to 50%.” Additionally, AI and machine learning (ML) technologies significantly improve the speed and efficiency of localization processes, reducing the time required for translation tasks while maintaining high accuracy and cultural relevance. And Deepdub can back that up. Our technology has enabled media partners to achieve localization objectives more quickly than they would have independently.
AI adoption in localization is also leading to significant cost reductions. AI-driven automation of repetitive tasks allows human translators to focus on more complex and creative aspects, which optimizes overall costs. McKinsey reports that businesses integrating generative AI are seeing meaningful cost benefits across various functions, including localization (McKinsey, 2024).
AI enables handling larger volumes of content without compromising quality. According to a report by Transifex, companies implementing AI in their localization workflows see a 40% increase in productivity, and that lets them handle larger projects more effectively. "AI in localization is a game-changer,” Slator’s 2024 Language Industry Market Report states, as a response to a survey it sent to LSPs., “It allows us to scale our operations significantly without compromising the quality of our translations. We've seen a marked improvement in both efficiency and output."
The same Slator survey also found that two-thirds of LSPs claim that “broadening the range of language AI services” is key to remaining competitive in the current landscape.
AI and human collaboration are critical to ensuring high-quality output, minimizing errors and improving consistency. Human adapters, skilled linguists and localization experts, can review AI-generated localizations to ensure they are accurate and culturally nuanced, capturing idioms, humor, and other cultural specifics that AI might miss. They also play a vital part in training the AI system to deliver better results in the future – a prime example of people working with technology to reach new heights.
The advent of new roles, such as proof-listeners and AI sound engineers, is reshaping the industry. Companies like the Motorvision Group have reported a 17% reduction in localization costs by integrating AI dubbing technologies, supported by human proof-listeners to ensure quality (EuropaWire, 2024).
It seems that as quickly as LSPs adopt AI tools, these evolve, and suddenly, there’s a whole host of new solutions to learn. However, the risk of not adapting fast could include losing market share and missing significant growth opportunities.
The global marketplace is becoming increasingly competitive, which means that as an LSP, you need to be flexible and adapt fast.
A great partner can help you do that, ensuring you mitigate the risks of falling behind.
Deepdub offers a comprehensive dubbing solution specifically designed for Language Service Providers (LSPs). Our platform enables you to seamlessly translate, localize, and dub content within a single virtual studio, eliminating the need for application or tab switching, or for integrating with additional external vendors like dubbing studios, recording studios and more. With a proven track record of successful collaborations with leading production partners, we deliver high-quality dubbing content that meets the highest industry standards.
Included in our unique offering for LSPs are:
“Deepdub's technology allows us to deliver high-quality dubbed content quickly and efficiently, significantly reducing our production time and costs while maintaining exceptional audio fidelity and performance,” explains Mickaël Hoffert, CEO of Babelto, a leading dubbing agency in France.
AI systems will become increasingly sophisticated, continually enhancing the scale and quality of work that companies like yours produce. To keep up with and surpass your competitors, you need a strategic partner in success. Deepdub can help future-proof your Language Service Provider (LSP), ensuring it thrives and keeps its competitive edge in the industry.
Meet the Deepdub team: a dynamic group of technology entrepreneurs, engineers, scientists, and dubbing specialists, all united by a passion for revolutionizing the entertainment industry. Our diverse expertise fuels our innovative AI dubbing and localization platform, enabling us to tackle the challenges of making content universally accessible and culturally relevant. Through our blog, we share insights and stories from our journey, showcasing the creativity and technology driving us forward. Join us in redefining the future of entertainment.
By
Ofir Krakowski, Co-Founder & CEO at Deepdub
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10
min read
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