What will it take for LSPs to thrive after the boom of AI?

What will it take for LSPs to thrive after the boom of AI?

In an industry already undergoing a revolution, language service providers must choose to thrive with AI or fade into obscurity.

“AI-powered localization is transforming the media and entertainment industry by allowing content to reach massive new global audiences at high speed and scale. It’s breaking down divisions and connecting people worldwide.” 

(Source: Firemind)

The current state of LSPs

The global language services market, valued at $60.68 billion in 2022, is projected to reach an impressive $96.21 billion by 2032. Several factors, including the rising global demand for diverse and scalable localization solutions, are behind this, and as more and more businesses grow internationally, this demand will only keep increasing. 

Localization service providers (LSPs) are important in helping businesses expand to global markets. Companies are expanding their reach to international audiences, necessitating localized content to cater to diverse linguistic and cultural preferences. The rise in digital media consumption also requires content to be accessible in multiple languages to engage global viewers.

Gaming, media, e-learning, and other industries prove time and time again that when it comes to global expansion, audiences expect high-quality, culturally relevant translations that resonate with local norms and values. Only professional localization can provide that, enhancing viewer engagement and loyalty to give companies in all fields a competitive edge.

What does AI have to do with it?

Artificial Intelligence (AI) is already helping LSPs improve the efficiency and scalability of their localization services. From automating routine tasks to freeing up humans to focus on higher-level localization to parsing and localizing massive amounts of content—helping LSPs scale faster—AI is here to stay. The general consensus from the public is, use it or lose it. 

Let’s dive a little deeper into how AI can change the way LSPs work – and improve it. 

Efficiency and speed

Localization company Transifex, states that “AI-powered tools can reduce translation errors by up to 50%.” Additionally, AI and machine learning (ML) technologies significantly improve the speed and efficiency of localization processes, reducing the time required for translation tasks while maintaining high accuracy and cultural relevance. And Deepdub can back that up. Our technology has enabled media partners to achieve localization objectives more quickly than they would have independently. 

Cost reduction

AI adoption in localization is also leading to significant cost reductions. AI-driven automation of repetitive tasks allows human translators to focus on more complex and creative aspects, which optimizes overall costs. McKinsey reports that businesses integrating generative AI are seeing meaningful cost benefits across various functions, including localization (McKinsey, 2024)​.

Scalability

AI enables handling larger volumes of content without compromising quality. According to a report by Transifex, companies implementing AI in their localization workflows see a 40% increase in productivity, and that lets them handle larger projects more effectively. "AI in localization is a game-changer,” Slator’s 2024 Language Industry Market Report​ states, as a response to a survey it sent to LSPs., “It allows us to scale our operations significantly without compromising the quality of our translations. We've seen a marked improvement in both efficiency and output."

The same Slator survey also found that two-thirds of LSPs claim that “broadening the range of language AI services” is key to remaining competitive in the current landscape.

Quality control

AI and human collaboration are critical to ensuring high-quality output, minimizing errors and improving consistency. Human adapters, skilled linguists and localization experts, can review AI-generated localizations to ensure they are accurate and culturally nuanced, capturing idioms, humor, and other cultural specifics that AI might miss. They also play a vital part in training the AI system to deliver better results in the future – a prime example of people working with technology to reach new heights. 

Innovation and new roles

The advent of new roles, such as proof-listeners and AI sound engineers, is reshaping the industry. Companies like the Motorvision Group have reported a 17% reduction in localization costs by integrating AI dubbing technologies, supported by human proof-listeners to ensure quality (EuropaWire, 2024).

Market pressure is on

It seems that as quickly as LSPs adopt AI tools, these evolve, and suddenly, there’s a whole host of new solutions to learn. However, the risk of not adapting fast could include losing market share and missing significant growth opportunities. 

The global marketplace is becoming increasingly competitive, which means that as an LSP, you need to be flexible and adapt fast. 

A great partner can help you do that, ensuring you mitigate the risks of falling behind. 

Deepdub's AI solution

Deepdub offers a comprehensive dubbing solution specifically designed for Language Service Providers (LSPs). Our platform enables you to seamlessly translate, localize, and dub content within a single virtual studio, eliminating the need for application or tab switching, or for integrating with additional external vendors like dubbing studios, recording studios and more. With a proven track record of successful collaborations with leading production partners, we deliver high-quality dubbing content that meets the highest industry standards.

Included in our unique offering for LSPs are:

• Content localization and enhancement solutions: We leverage AI-driven dubbing to help localization service providers maintain the original essence and emotional impact of the content while making it culturally relevant and accessible to all audiences.
• Advanced voice modification technologies: Need seamless adaptation of voice performances to match the tone and style required for different markets? At Deepdub, we allow localization providers to deliver high-quality dubbed content that sounds natural and authentic.
• Enterprise-ready solutions for seamless integration: Seamless integration into your existing workflows means streamlined operations, reduced turnaround times, and improved efficiency.

Seeing is believing–we’re proud of what our customers have been able to do with Deepdub. 

“Deepdub's technology allows us to deliver high-quality dubbed content quickly and efficiently, significantly reducing our production time and costs while maintaining exceptional audio fidelity and performance,” explains Mickaël Hoffert, CEO of Babelto, a leading dubbing agency in France.

Your clients expect results – with Deepdub you can deliver

AI systems will become increasingly sophisticated, continually enhancing the scale and quality of work that companies like yours produce. To keep up with and surpass your competitors, you need a strategic partner in success. Deepdub can help future-proof your Language Service Provider (LSP), ensuring it thrives and keeps its competitive edge in the industry.