Ananey, Paramount

:

Hollywood Studio

Expanding Global Reach: How AI-Driven Localization Enabled Paramount to Bring More Content to More Audiences, Faster

Clients info

Headquarters

Tel Aviv, Israel

Year Founded

1996

Studio Type

Ananey IL, a Paramount company, is one of Israel's leading production houses, specializing in content creation and localization for global markets.

Availability

Ananey IL, a Paramount company, distributes its content across multiple international platforms. Their content is available in over 20 languages, with reach in EMEA and LATAM regions, ensuring audiences across continents can access high-quality localized versions of their productions. Ananey IL content can be streamed on platforms such as Paramount+, Netflix, and Amazon Prime.

The Challenge

Ariel Baril, VP of Technology for Southern Europe, Africa, and the Middle East at Paramount, sought a way to leverage AI and technological tools to open new business opportunities. While working on titles that needed to be sold to new regions, Ariel needed a cost-effective solution to localize content and trailers, even before full production had been completed. The challenge was to create engaging trailers that would facilitate the sale of titles with smaller budgets, allowing these productions to be localized for different regions. Additionally, Ariel wanted to use this as a marketing tool to pitch new ideas to partners around the globe.

Turnaround time reduction

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End to end solution

High quality, streaming ready

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Deepdub’s Solution

Ananey IL, a Paramount company, partnered with Deepdub GO to address these challenges. By using Deepdub GO’s AI-driven localization tools, Ananey IL was able to create trailers with multilingual voice dubbing before the full content production was completed. This allowed them to present content ideas to partners globally, with localized versions tailored to different languages and regions.Ariel highlighted the importance of being able to create trailers quickly and cost-effectively, noting that it opens new business opportunities for selling content to various regions. Deepdub GO enabled them to pitch content in multiple languages, which sped up the process of securing distribution partners.Additionally, Deepdub GO’s AI technology helped in the production process by automating localization workflows, allowing for faster editing and decision-making. This was especially crucial for projects like documentaries, where large volumes of content in different languages needed to be processed efficiently.

Technology Impact and Key Achievements

Localization from Concept to Production: Ananey IL utilized Deepdub GO’s AI tools to localize trailers and pitch materials even before full production began, allowing them to engage global partners at the earliest stages of content creation.
Cost Efficiency: By localizing content earlier in the production process, Ananey IL was able to reduce costs, particularly for smaller-budget productions, without sacrificing quality.
Faster Time to Market: Using AI-powered dubbing, Ananey IL could localize content and trailers into multiple languages quickly, accelerating the process of selling titles to new regions.
New Business Opportunities: Deepdub GO’s ability to create trailers in different languages opened up new business opportunities for Ananey IL, making it easier to secure global distribution deals for their content.

"One of the biggest challenges we faced was localizing smaller-budget titles while keeping costs low, especially when trying to break into new regions. With Deepdub GO, we found a solution that not only addressed our localization needs but also allowed us to create multilingual trailers before production was even finished. This opened up new opportunities for us to pitch content in different languages and secure distribution deals faster than ever before."

Ariel Baril

VP of Technology | Paramount

Conclusion

Ananey IL’s partnership with Deepdub GO has revolutionized the way they approach localization, allowing them to expand their content’s reach into new regions while keeping costs manageable. By leveraging AI technology, they’ve been able to create multilingual trailers and localize smaller-budget productions in a way that was previously difficult to achieve. This strategic approach has allowed Ananey IL, a Paramount company, to tap into new markets and create fresh opportunities for global growth.