Kartoon Studios

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FAST channel

Revolutionizing animation with AI: a new era in children's media production

Clients info

Headquarters

UK

Year founded

2013

Studio type

Kartoon Channel is one of the largest children's entertainment networks in the US. With an international market penetration of 61 territories across EMEA & LATM, reaching a combined population of 1.8B, Kartoon Channel, needed an efficient way to localize language

Availability

Cartoon Channel is widely accessible across a variety of platforms and devices. You can stream it on DirecTV Stream, Sling TV, Hulu with Live TV, YouTube TV, and Spectrum. Additionally, the channel is available on connected devices including Roku, Apple TV, Android TV, and Amazon Fire TV, as well as on mobile devices through iOS and Android apps.

The Challenge

Kartoon Channel needed to scale operations and reduce localization costs while maintaining the high quality of their animated TV shows. The goal was to efficiently localize content for Spanish Castilian and Italian audiences without compromising on the voice authenticity and emotional depth that are crucial for children's programming.

75%

Turnaround time reduction

70%

Cost reduction

End to end solution

High quality, streaming ready

Free resource

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Deepdub’s Solution

Deepdub addressed this challenge with its proprietary eTTS™ (emotive Text-to-Speech) technology, providing an innovative solution that significantly streamlined the dubbing process. By deploying eTTS™, Deepdub was able to dub two different animation TV shows, completing 34 episodes in just 14 days. This automation led to a dramatic 70% reduction in localization costs.

Technology Impact and Key Achievements:

Workflow Enhancement: eTTS™ technology transformed Kartoon Channel's traditional dubbing workflow, making it more flexible and cost-efficient. This was achieved by automating several intricate processes, allowing for quicker adjustments and iterations.

Scalability: The ability to handle high-volume content production seamlessly ensured that efficiency and consistency were maintained throughout the project, despite the rapid turnaround times.

Time to Market: eTTS™ significantly accelerated the dubbing workflow, enabling Kartoon Channel to meet its distribution schedules much faster than traditional methods would allow, without sacrificing the quality of the dubbed episodes.

Preserving Voice Authenticity: A key aspect of Deepdub's eTTS™ technology is its ability to cast diverse voices that retain the emotional richness and character-specific nuances needed for children's entertainment. This capability ensures that the localized versions of the shows resonate well with the new audiences, maintaining the original charm and appeal.

Watch Paul Robinson's testimonial:

You’re part of the dubbing industry. You understand the dubbing industry. And you're using AI to enhance what's already there that's important.

Paul Robinson

President at Kartoon Channel

Conclusion

Kartoon Channel's collaboration with Deepdub not only optimized their localization processes but also showcased how AI-driven technologies can enhance operational efficiencies while still delivering products that meet the high expectations of international markets. This partnership continues to explore new opportunities for AI integration to further enhance dubbing services and product quality.