In-house

In-house production refers to content created within a client’s own facilities or by their designated team. This approach is commonly chosen for projects where the client wishes to have more direct oversight and control over the production process. In-house production can be applied to various forms of content, including commercials, training videos, and corporate presentations, and provides an opportunity for companies to align production closely with their brand and organizational standards.

Why Clients Choose In-house Production

Producing content in-house allows for greater control over every aspect of the production, from pre-production planning to post-production editing. It enables clients to monitor creative direction, quality standards, and budget management more effectively. Additionally, in-house production can be more cost-effective for companies that frequently produce content, as it avoids the expense of outsourcing.

In media production, in-house capabilities mean a company can respond quickly to new requirements, produce more tailored content, and maintain direct access to their creative and technical teams. For example, a large multinational company might produce all its training materials in-house to ensure consistency and adhere to its branding guidelines, reducing the need to communicate these details to an external vendor.

In-house Production for Dubbing and Localization

In localization and dubbing, an in-house production approach can help maintain consistency across languages and regions. When a client has its own in-house team for dubbing, it allows for closer alignment with the original content’s vision. In-house teams can also respond to last-minute changes quickly, adjusting scripts, re-recording lines, or managing project timelines in real time.

Clients producing a series of content for multiple regions might keep the dubbing and localization process in-house to ensure alignment across languages. This setup helps maintain consistent character voices, brand messages, and even music across different language versions, strengthening brand identity and audience connection.

Deepdub’s Role in Supporting In-house Workflows

Deepdub GO provides a seamless solution for clients managing in-house production, especially when dubbing and localization are involved. Deepdub’s voice bank, which includes a variety of voices available with commercial rights, allows clients to access a range of talent without needing to bring external actors into the studio.

Deepdub’s virtual AI studio combines the benefits of an in-house setup with state-of-the-art technology, supporting clients in creating culturally relevant, localized content at scale. This setup enables teams to manage everything from voice selection to final audio editing on one platform, streamlining the entire production process.