Class A refers to a classification of commercials that are aired nationally on major network television stations, as opposed to local or regional spots. These commercials reach a vast audience across the country and are typically the most lucrative for both advertisers and voice talent alike. If you've ever heard a commercial during a prime-time show on networks like ABC, NBC, CBS, or Fox, you’re listening to a Class A national commercial.
In the world of voiceover, the classification of a commercial significantly impacts how voice actors are paid and how their work is used. Class A commercials have the highest visibility, running across the entire country on major networks. This wide reach also means that the commercial will likely have a larger impact and a greater influence on its audience, leading to more brand recognition and sales.
For voice actors, this classification comes with bigger opportunities but also specific agreements about usage and payment. Since these commercials are often the most high-profile, the payment structures are different from regional or local spots. Class A commercials typically come with higher pay rates and can also involve residual payments—ongoing fees paid to the voice actor each time the commercial airs, which can add up quickly over the commercial’s run.
When a voice actor books a job for a Class A commercial, it’s important for them to understand the usage terms laid out in their contract. Unlike smaller market ads, a national commercial is seen by millions and thus has more strict agreements regarding how, where, and for how long the commercial will air.
Most national network commercials are governed by agreements with unions like SAG-AFTRA, which help establish fair payment structures for actors. These agreements ensure that voice actors are compensated not only for the initial recording session but also for the airings and usage that follow.
Voice actors also need to understand that their voice will be used exclusively for that commercial, meaning they may have restrictions on taking on similar work for competing brands. The reach and exclusivity of a Class A commercial come with its perks, but also its responsibilities.
For creators, post-production teams, and advertisers, working with Class A commercials means paying close attention to both creative and legal details. These commercials need to be polished, engaging, and ready for national exposure. And because they often have tight deadlines, finding the right voice quickly is key to getting everything ready for air.
Class A commercials represent some of the highest-profile and most impactful work for voice actors, production teams, and brands. Understanding the intricacies of usage, pay, and voice casting is essential for successfully navigating these national campaigns. With Deepdub’s technology and royalty program, both creators and voice actors are equipped to manage these high-stakes opportunities, ensuring content remains impactful and that voices are fairly compensated.
‍
Take your content anywhere you want it to be, in any language.
